Meet Jennifer kok


Let's Chat

Hi, I’m Jen.

Welcome to my community,

Faith and Family are my everything, so much so that I took a leap of faith and left a cushy corporate job 25 years ago to start my brick-and-mortar bakery because I craved more freedom and flexibility than my corporate job allowed.  

I delivered my second daughter two days after opening my doors (not something I would recommend). The good news is that I went on to own and operate my business for 20 years, pivoted during a recession, built a national franchise, and then sold it all for a profit in the Fall of 2018.

My 20 years of ownership was a season of ups and downs, a lot of hard work, many pitfalls, a lot of success, many fist pump moments and a big huge case of I didn’t know what I didn’t know and learned the hard way.  All of that prepared me for my next journey of business coaching.

I am a Local Business Advocate. I believe small businesses are the heart of our communities, these businesses make our neighborhoods better, they hire our kids and teach them a strong work ethic.  I am fed up with watching our local businesses struggle and even close.

I know first-hand the weight and excitement of building a business.  Sales forecasting and planning your future, juggling the cost of goods sold and the desire to increase daily sales, navigating where and how to spend your time and money, having wonderful conversations with people in your community and wondering how you can pay yourself more each month. 

 My approach is all about YOU and what YOU need to continue to grow YOUR business.  I listen, I ask the right questions, I offer visionary solutions and journey with you to make sure you get results and stay focused.  I am a super connector, I have a way of finding people the right people that you can bring into your corner of the world to help you and support you whether it is help in social media, financially, legally and finding the best referral partners out there. 

 I have Proven Success, not only in my businesses but also with my clients.  I have helped clients increase YOY revenue, reduce their COGS, pay themselves a monthly wage, overcome the anxiety of networking to build referrals, find their niche to 4x their revenue, save money and time on advertising, train their staff to sell more and improve product and service offerings to attract more customers. 

I specialize in helping existing locally-owned business owners boost sales, improve profits, and pay themselves more while positioning themselves as a leader in their community. This is my purpose.

I have loved being an entrepreneur for the past 25 years and it has offered me a chance to have more time for my family.  My husband, Brian and I are college sweethearts and have gone on to build a family of 3, and in the past few years added two son-in-laws and a granddaughter, and three golden retrievers. 

We hang out together on the regular, travel as a family, and spend time at our family cottage overlooking a lake which is my place of inspiration, connection, and rejuvenation, where the name of my business Next Wave Business Coaching was born.  

We are an active bunch, downhill skiing, hiking, walking our beloved golden retrievers, boating, pickle ball, tennis, golf and extremely competitive card games. 

 I love a good conversation with a cup of coffee or wine, maybe a cookie or chocolate to go with it, and talk about the journey of small business ownership.

 If you want someone who gets it, has been there, and you want to save time and money by avoiding all the costly mistakes I made, let’s get to know each other!

Cheering you on,

As Seen On

Shoutout Michigan

Guest Feature Article

December 2023

Rockford Chamber of Commerce

Guest Speaker, Business Builder’s Breakfast

April 2022

West Michigan Women's Council of Realtors

Safety, Burnout & Setting Boundaries

Guest Speaker

April 2022

Jennifer Kok | WZZM

Cookies by Design make a great gift for the holidays!

Featured Segment, Dec 2016

Jennifer Kok | Grand Rapids Business Journal

Creative solutions for attracting great employees

Guest Column, July 2021

Jennifer Kok | Fox 17

Grandville cupcake business to go national

Feature Segment, August 2014

As Heard On

The "BizChix" Podcast

Episode 588: Positioning her Brick and Morter Expertise

Featured Guest, August 2023

"Your Next Stop" with Juliet Hahn

Episode 186: Navigating Business & Family – Jennifer Kok’s Epic Journey

Featured Guest, February 2023

The "Women Thriving in Business" Podcast

Building A Better Business

Featured Guest, April 2022