In a conversation between business coach Jennifer Kok and entrepreneur Brittani Clancey, we learn about Brittani’s business, Fashion Pact, a unique thrift store in Anchorage, Alaska. Her business donates 30% of every sale to local charities, with customers choosing the recipient charities at both the donation and purchase stages.
Brittani’s business journey began after 10 years as a stay-at-home mom, followed by a desire to create something meaningful for her community. Initially, the store struggled with profitability, and Brittani faced challenges securing a retail space during the pandemic. Fashion Pact opened in 2021 and quickly gained community support, but profitability remained elusive in the early stages.
By partnering with Jennifer, Brittani made strategic changes to her business, including lowering the charitable donation from 40% to 30%, adjusting her pricing model, and opening a premium boutique location to complement her main thrift store. These changes, along with enhanced marketing and community engagement, helped Fashion Pact move into profitability.
Key Action Steps:
- Adjust Charitable Contributions: Brittani lowered the donation from 40% to 30%, enabling sustainable growth without compromising the store’s mission.
- Differentiate Pricing Models: She created a premium boutique for higher-end items while keeping the thrift location’s affordable pricing.
- Enhanced Marketing Strategy: Fashion Pact now involves charity partners more deeply and hosts in-store events to drive traffic.
- Emphasize Emotional Branding: By refining her messaging, Brittani aligned her marketing to appeal emotionally to her customer base.
- Focus on Leadership and Team Growth: Brittani is now focusing on systems and leadership to ensure long-term success.
Brittani’s business is now profitable, and she has donated over $250,000 to local charities, supporting her dream of making a positive impact on her community.
Connect with Brittani:
https://www.facebook.com/search/top?q=fashionpact
Meet Your Host:
Jennifer Kok has been a business owner for over 25 years and now is a business coach.
She turned her first business into a franchise and successfully sold it 20 years later. She was passionate about building a business and a family at the same time.
Today she mostly works with creative business owners who are tired of not getting paid enough for their hard work. She walks them through the 3-step process she developed to allow them to Create More…Earn More…Stress Less.
Get your free guide to grow your business
Connect with Jen: nextwavebusinesscoaching.com
