If you're a small business owner, ask yourself: When was the last time you paid yourself a consistent salary? Too many entrepreneurs—especially women in business—put themselves last when it comes to financial compensation. You pay your rent, vendors, employees, and bills, and if anything is left over, maybe you take a little for yourself. But this approach can lead to burnout, financial stress, and even the failure of your business.
The truth is, paying yourself first is not selfish—it’s a financial strategy that leads to sustainability and success. If you want to build a profitable business that supports your life, not drains it, you must make yourself a financial priority. Let’s dive into why this mindset shift is crucial and how you can implement it in your business today.
Many small business owners operate with a scarcity mindset, constantly telling themselves:
“I’ll pay myself when there’s extra money.”
“Next month will be better, then I’ll take a paycheck.”
“I just need to work harder, and then I can afford to pay myself.”
But the problem is, this mentality keeps you in a reactive financial cycle. You’re always waiting for the “perfect time” that never seems to come. Instead, you need to flip the script and build financial clarity into your pricing and budgeting.
Why do entrepreneurs struggle with this?
Many start businesses out of passion and don’t focus on financial sustainability.
Pricing is often set based on emotions rather than profitability.
Entrepreneurs feel guilty about making money and worry about what others will think.
They believe reinvesting everything into the business is the only path to growth.
All of these factors create a dangerous financial cycle that can lead to burnout and business failure. But here’s the good news: You can change it.
1. Treat Your Paycheck Like a Non-Negotiable Expense
Think about how your landlord, utility bills, and employees get paid no matter what. Why aren’t you on that list? Paying yourself should be just as non-negotiable. Even if you start small, set a baseline salary and stick to it.
2. Get Clear on Your Financial Numbers
Many small business owners avoid their numbers because they feel overwhelming. But financial clarity is the foundation of a successful business. Understand:
How much revenue your business generates monthly
What your expenses are
Your profit margins
How your pricing supports your ability to take a paycheck
Once you see the full picture, you can make informed decisions instead of just hoping there’s money left over at the end of the month.
3. Price for Profit, Not Just Sales
One of the biggest reasons small business owners don’t pay themselves is poor pricing strategies. Many entrepreneurs, especially in service-based industries like interior design, photography, and coaching, undercharge because they want to attract clients.
But here’s the truth: If you’re not pricing your services to cover all costs—including your salary—you’re not running a business, you’re running an expensive hobby.
How to fix this:
Track your time and costs accurately.
Stop basing prices on competitors or “what feels right.”
Calculate a sustainable profit margin that allows you to pay yourself fairly.
Raise your prices when needed—your customers value your expertise, and they will pay for it.
4. Automate Your Paycheck
Set up a separate account for your salary and schedule automatic transfers. Just like your rent or utilities are paid on autopilot, make sure your paycheck is too. This removes the temptation to skip paying yourself when business feels tight.
5. Reframe Paying Yourself as an Investment, Not an Expense
Think of your paycheck as your oxygen mask—the thing that ensures you can keep running your business. When you pay yourself regularly, your confidence grows, your stress decreases, and your business starts to feel legitimate—not just a side hustle.
When you commit to paying yourself first, you’ll notice significant changes in both your business and personal life:
✅ You’ll feel more confident and motivated.
✅ Your business will start to feel like a real, sustainable company.
✅ Your family will see the value in what you do.
✅ You’ll avoid burnout and financial stress.
✅ Your pricing and financial decisions will become more strategic.
Successful business owners don’t wait to be profitable to start paying themselves—they prioritize it from the beginning. And you should too.
If you’re ready to stop putting yourself last and start earning what you deserve, take these steps today:
Decide on a set paycheck amount, even if it’s small.
Review your pricing and ensure it allows for profitability.
Set up a separate “Pay Yourself” account and automate transfers.
Shift your mindset—your paycheck is not optional, it’s essential.
If you need help creating a financial strategy that ensures you get paid consistently, let’s talk. I work with small business owners to build profitable, sustainable businesses without the stress.
👉 Schedule a call with me today to take control of your financial future.