A Proven System to Help You Grow Your Local Service Business with Profit, Purpose, and Peace of Mind
By the end of this course, you’ll:
Confidently price your services for profit
Attract your ideal local customers without relying on constant social media
Know exactly how to track and improve your business numbers
Finally grow a business that pays you consistently — without the stress and overwhelm.
Most service-based small
business owners hit a wall:
You’re making sales… but not paying yourself consistently.
You’re always chasing and trying to find new customers.
You’ve had good success — but nothing’s working the way it used to and you have stalled
You're tired of spending hours on social media without results.
You’re working too hard for too little reward — and you know there has to be a better way
The truth is: You don’t need more hustle. You need a smarter system.
Earn More…Stress Less System has helped dozens of entrepreneurs achieve double digit growth in a short period of time.
I came to Jen seeking clarity in my business, and what I got was clarity AND a 27% increase in revenue within my first three months of working with her... Thank you Coach Jen!!!
Danielle, Mayberry Farms
Jennifer has helped us implement many processes, work flows, focus items that have not only helped us be more profitable, but most importantly be able to help more clients!
Jackie, Coder Accounting:
Tier 1:
For self-paced learners
8 Modules +3 Bonus Modules
Templates: Profit, Pricing, Metrics, Marketing, Time, Habits, Mindset Shifts and More
Self-paced learners
1 installment of
or 3 monthly payments of $240
Tier 2:
You get Clarity. Community. Coaching you need to Scale Your Business with Ease.
Earn More…Stress Less Roadmap. A guided series take you through the 8 Steps to Double Digit Growth and Improved Profitabilty.
I will run a financial health analysis of your business so you have a customized plan just for you
(1) 1:1 Strategy Session with Jen to build your roadmap for clarity and growth
(6) monthly group coaching calls hosted by me
(6) monthly group marketing calls hosted by me
(2) Quarterly Goal + Profit Setting group calls hosted by me
Online Community to talk to the group and me at any time. Build Business Relationships and take the loneliness out of owning and operating a business.
1 installment of
or 3 monthly payments of $240
followed by $247 monthly installments (minimum commitment 6 months)
We have found SOLUTIONS. We feel we have direction, we have a plan and we have a path that keeps us in growth mode! Thank you Jen, I cannot wait for our next session!
Jessica and Monica, Delight in Designs
Jennifer has coached our admin team for the last couple months and it has been amazing. So grateful for all her help.
Kate Swiftney, BeanLogix
Tier 1:
For self-paced learners
8 Modules +3 Bonus Modules
Templates: Profit, Pricing, Metrics, Marketing, Time, Habits, Mindset Shifts and More
Self-paced learners
1 installment of
or 3 monthly payments of $240
Tier 2:
You get Clarity. Community. Coaching you need to Scale Your Business with Ease.
Earn More…Stress Less Roadmap. A guided series take you through the 8 Steps to Double Digit Growth and Improved Profitabilty.
I will run a financial health analysis of your business so you have a customized plan just for you
(1) 1:1 Strategy Session with Jen to build your roadmap for clarity and growth
(6) monthly group coaching calls hosted by me
(6) monthly group marketing calls hosted by me
(2) Quarterly Goal + Profit Setting group calls hosted by me
Online Community to talk to the group and me at any time. Build Business Relationships and take the loneliness out of owning and operating a business.
1 installment of
or 3 monthly payments of $240
followed by $247 monthly installments (minimum commitment 6 months)
Start your transformation by committing to a smarter way to run your business — with the tools, training, and support you need to finally grow with confidence and show up as the CEO of your business.
Follow a proven framework to price for profit, understand your numbers, attract better customers, and create a marketing message that works — so you can stop spinning and start scaling.
With a clear plan, simplified systems, and ongoing accountability, you’ll grow your revenue, pay yourself consistently, save you precious time and build a thriving business that no longer drains you — it fuels you.
A service-based business owner who’s been in business a few years with annual revenue between $30k - $500,000K.
Small Business Owner, and you’re making sales, but you’re still not paying yourself consistently — and you know it’s time to work smarter, not harder.
A product-based business owner or local brick-and-mortar who wants to grow profitably without depending on paid ads.
A side-hustler or creative entrepreneur building a business in your spare hours with a dream to scale to make this your full-time income.
You’re short on time and energy, so you need a step-by-step system to help you grow strategically, avoid expensive mistakes, and actually enjoy the business you’re building.
Jenna, Deggage Ministries
You confidently raise your prices — and your customers don’t blink.
You know your numbers, love reviewing your dollars coming in and the costs needed to produce your amazing service.
You attract more ideal local clients without chasing them or spending hours on social media.
You have a marketing message so clear, writing emails, blog posts, and captions takes minutes — not hours.
You pay yourself every month — and have a plan to scale that actually works.
You feel calm, focused, and energized knowing exactly where to spend your time (and what to stop doing).
No more crossing your fingers before you look at your checking account. You’ll understand exactly what’s driving profit, how to price strategically and have the courage to do so, and how to build a business that actually pays you — not just everyone else.
This program gets results. Clients have reported a 55% increase in revenue, a 193% increase in net profit, and even saving 5 hours a week by implementing the systems taught in this course. When you focus on the right things, the growth isn’t just possible — it’s inevitable.
She is an incredibly talented consultant who truly cares about her clients' success.”
Katelynn, Decorating Den
Jen Smits, Fresh Start Studios
Each module is designed to move you from stress and uncertainty to clarity, profit, and control — one smart step at a time.
Module 1:
Stop guessing your prices and start building a business that actually pays you. This module will show you how to calculate your numbers, set profitable pricing, and have the courage to charge what you’re worth.
big takeaways:
Know your real profit margins to adjust your prices accordingly
Start calculating your numbers like a CEO so you can pay yourself consistently.
“You got this” will be your new mantra, and your confidence as a business owner will grow
Module 2:
This is the module that makes you fall in love with your financials and sales reports.(really!). You’ll learn how to track the right metrics, interpret your Profit & Loss report, and make data-driven decisions that lead to growth.
big takeaways:
Learn the 5 metrics, what to track monthly, that tell you the real story of your business health
Understand your financials — no accounting degree required
Discover how to set smart financial goals
Build confidence in your money mindset & decisions
Module 3:
Marketing isn’t about reaching everyone — it’s about reaching the right people. In this module, you’ll learn how to define your micro audience and attract ideal clients with messaging that connects.
big takeaways:
Define your ideal local customer and plan what to say to attract them
Learn where your ideal clients are hiding (and how to reach them)
Position your offer so it speaks directly to what your clients want most
Stop chasing — start attracting
Module 4:
Ditch the social media overwhelm. In this module, you’ll build a simple, sustainable visibility plan that brings in leads without spending all day posting, scrolling, or dancing on Reels.
big takeaways:
Learn the 3-part Organic Visibility Plan for local growth, no ad spend here
Build your 30-Day Marketing Plan in under an hour
Plug-and-play templates for blog posts, email copy, and content ideas, learn to repurpose content like a pro
Learn an easy way to make referrals roll in on repeat!
Module 5:
It’s time to stop winging it. In this module, you’ll build a simple sales system that feels authentic and delivers results — without being pushy or salesy.
big takeaways:
Create a sales process that converts consistently
Master follow-up strategies that close the gap between interest and “I’m in” with my 7 step Fortune in the Follow Up authentic sales process.
Overcome objections with confidence using simple scripts
Learn how to get more customers without lowering your price or giving away the farm
Module 6:
Retention is the secret to real business growth. This module shows you how to turn happy clients into loyal brand ambassadors — and keep them coming back again and again.
big takeaways:
Map your customer journey for better satisfaction and retention
Implement small upgrades that deliver a WOW experience
Build your referral engine through exceptional service, you will have everyone talking about you
Keep your customers coming back with simple loyalty strategies
Module 7:
Great systems only work if they’re supported by great habits. This module helps you integrate success habits into your weekly rhythm so you can stay consistent and grow with ease.
big takeaways:
Learn the weekly and monthly business habits of high-earning entrepreneurs
Create your personalized Success Habit Tracker
Build accountability structures that keep you moving forward
Reduce stress and boost consistency with simple routines
Module 8:
This is where everything comes together. In this final module, you’ll design your 90-Day Growth Roadmap and map out your next-level business strategy.
big takeaways:
Clarify your big-picture vision and break it into actionable steps
Identify your best opportunities for growth
Build your 90-Day Business Plan using everything you’ve learned
Leave the course with clarity, momentum, and a plan you can stick to and more energy for your business than ever before.
If you’ve been relying on word-of-mouth but don’t have a consistent way to generate referrals, this bonus will change the game.
You’ll learn my simple 3-step system to attract more high-quality leads through organic referrals — without complicated tech or awkward asks. This bonus will help you get more clients from the relationships and community you already have.
Here’s what’s included:
A 3-Step Referral System you can implement in one afternoon
A curated list of 10 types of referral partners every local business needs
A printable Referral Tracker to stay consistent and measure your results
Whether you’re brand new or looking to grow smarter, this bonus will help you generate leads consistently — without spending a dime on ads.
You didn’t start your business to work around the clock — and this bonus helps you take back your time without sacrificing your growth. In this training, you’ll learn how to structure your schedule like a true CEO, so you can stay focused on what moves the needle (and stop getting pulled into everything else).
Whether you're juggling multiple roles, still doing everything yourself, or just feeling stretched too thin, this bonus will give you the tools to build a business that works for you — not the other way around.
Here’s what’s included:
My CEO Time Blueprint for structuring your ideal week
A printable Time Block Planner Template to manage your day with clarity
A step-by-step guide to eliminating low-value tasks & protecting your energy
The exact method my clients use to save 5+ hours per week — and put that time back into what matters most
This bonus will help you work smarter, create boundaries with confidence, and finally feel like the visionary leader of your business.
How The Earn More… Stress Less Growth System has been so successful for entrepreneurs
Meet Christina
She is a local brick-and-mortar business owner, a busy mom with three kids, and hadn’t paid herself in over a year. We focused on product selection, profit margins, and hiring a stellar team, which increased her net profit by 4.3%, freed up her time, and now she has new passion and enjoys her business again.
Meet Jen
She is a local photographer that was tired of working weekends, feeling burnt out while still wanting to grow her revenue. We focused on a better way of marketing herself to simplify her business and allow her more time with her family. This strategic move positioned her as an industry expert which led to 4x her revenue in one year’s time.
Meet Rachel
She runs a home organizing business. In my business coaching with Rachel, we focused on pricing, service packages, profit margins, and positioning her to be more memorable in her market – all of which led to a 21% increase in profit while she was only working part-time.
Tier 1:
For self-paced learners
8 Modules +3 Bonus Modules
Templates: Profit, Pricing, Metrics, Marketing, Time, Habits, Mindset Shifts and More
Self-paced learners
1 installment of
or 3 monthly payments of $240
Tier 2:
You get Clarity. Community. Coaching you need to Scale Your Business with Ease.
Earn More…Stress Less Roadmap. A guided series take you through the 8 Steps to Double Digit Growth and Improved Profitabilty.
I will run a financial health analysis of your business so you have a customized plan just for you
(1) 1:1 Strategy Session with Jen to build your roadmap for clarity and growth
(6) monthly group coaching calls hosted by me
(6) monthly group marketing calls hosted by me
(2) Quarterly Goal + Profit Setting group calls hosted by me
Online Community to talk to the group and me at any time. Build Business Relationships and take the loneliness out of owning and operating a business.
1 installment of
or 3 monthly payments of $240
followed by $247 monthly installments (minimum commitment 6 months)
My 14-Day “All In” Guarantee
I built this program because I care deeply about helping small business owners like you grow profitably — without the stress and burnout. I know how much heart you put into your business, and I want this course to be the turning point that helps you feel confident, in control, and excited about what’s possible again. That’s why I stand behind this course 100%. I want you to feel completely supported as you dive into this journey — and I want you to be all in.
But if you’ve completed Module 1 and Module 2 and still feel like this program isn’t the right fit for you, I’ll honor a full refund within 14 days of your enrollment. You must show that you gave it a try by completing the first two modules, because I believe that when you put in the work, transformation truly begins. But if you do that and still decide it’s not for you — no hard feelings, no hassle, and your money back. I’m here to help you succeed, and that includes making sure you feel confident in your decision to join.
Absolutely! You’ll get a ton of value — even if you’re just getting started...
Making this a priority will save you time, money, and mistakes in the long run...
Yes, this system works for any local product or service-based business...
All calls are recorded and available anytime, plus you'll have ongoing community support.
I built this program because I care deeply about helping small business owners like you grow profitably — without the stress and burnout. I know how much heart you put into your business, and I want this course to be the turning point that helps you feel confident, in control, and excited about what’s possible again. That’s why I stand behind this course 100%. I want you to feel completely supported as you dive into this journey — and I want you to be all in.
But if you’ve completed Module 1 and Module 2 and still feel like this program isn’t the right fit for you, I’ll honor a full refund within 14 days of your enrollment. You must show that you gave it a try by completing the first two modules, because I believe that when you put in the work, transformation truly begins. But if you do that and still decide it’s not for you — no hard feelings, no hassle, and your money back. I’m here to help you succeed, and that includes making sure you feel confident in your decision to join. The Refund Request Form is available here.
Because real growth takes time — and you’re building more than just a business. You’re creating consistent revenue, better systems, and a business that works for you. This isn’t a get-rich-quick program or a one-and-done workshop. It’s a focused, supportive space where you’ll implement real strategies, overcome challenges, and develop habits that actually move the needle. You’ll be amazed at what’s possible when you give your business the time it deserves.
Tier 1:
For self-paced learners
8 Modules +3 Bonus Modules
Templates: Profit, Pricing, Metrics, Marketing, Time, Habits, Mindset Shifts and More
Self-paced learners
1 installment of
or 3 monthly payments of $240
Tier 2:
You get Clarity. Community. Coaching you need to Scale Your Business with Ease.
Earn More…Stress Less Roadmap. A guided series take you through the 8 Steps to Double Digit Growth and Improved Profitabilty.
I will run a financial health analysis of your business so you have a customized plan just for you
(1) 1:1 Strategy Session with Jen to build your roadmap for clarity and growth
(6) monthly group coaching calls hosted by me
(6) monthly group marketing calls hosted by me
(2) Quarterly Goal + Profit Setting group calls hosted by me
Online Community to talk to the group and me at any time. Build Business Relationships and take the loneliness out of owning and operating a business.
1 installment of
or 3 monthly payments of $240
followed by $247 monthly installments (minimum commitment 6 months)
The cost of staying stuck is high:
Missed income
Overwhelm and Burnout
Reacting to opportunities instead of planning for them
Wasted time
A business that drains you instead of supporting you
The feeling that owning a business is just too hard and you are not cut out for it.
Keep doing what you’ve been doing — and stay stuck in stress and uncertainty
Or take the first step toward a business that finally works for you.
I know exactly how it feels to want more from your business — more profit, more clarity, more confidence — but not know where to start. I’ve been there. I’ve stood in the shoes of a passionate business owner trying to do everything right, but still wondering why things weren’t working the way I hoped.
That’s why I created the Earn More, Stress Less Growth System — not just to share what I’ve learned over 25 years of building multiple successful businesses, but to help you avoid the costly trial-and-error that most entrepreneurs go through alone. I’ve walked through cash flow valleys, pricing struggles, marketing missteps, and time burnout — and I’ve come out the other side with real systems that work. Now, I get to help business owners just like you grow revenue, increase profits, and build a business that supports your life, not consumes it.
I believe in this course because I’ve seen it change lives — and I want that for you, too. That’s why I offer my 14-Day All In Guarantee. Complete the first two modules, and if it’s not what you hoped, I’ll refund your investment. I only ask that you show up and give it a try — because I know what’s on the other side when you do. And if you’ve read this far, I have a feeling this course was made for you.
This is your moment. You can keep doing what you’ve been doing — or you can step into something better. A smarter, more profitable, less stressful way to grow your business is right here waiting for you.
You in? I’d be honored to be your guide.
Tier 1:
For self-paced learners
8 Modules +3 Bonus Modules
Templates: Profit, Pricing, Metrics, Marketing, Time, Habits, Mindset Shifts and More
Self-paced learners
1 installment of
or 3 monthly payments of $240
Tier 2:
You get Clarity. Community. Coaching you need to Scale Your Business with Ease.
Earn More…Stress Less Roadmap. A guided series take you through the 8 Steps to Double Digit Growth and Improved Profitabilty.
I will run a financial health analysis of your business so you have a customized plan just for you
(1) 1:1 Strategy Session with Jen to build your roadmap for clarity and growth
(6) monthly group coaching calls hosted by me
(6) monthly group marketing calls hosted by me
(2) Quarterly Goal + Profit Setting group calls hosted by me
Online Community to talk to the group and me at any time. Build Business Relationships and take the loneliness out of owning and operating a business.
1 installment of
or 3 monthly payments of $240
followed by $247 monthly installments (minimum commitment 6 months)
You need a system that helps you earn more and stress less.
You need a system that helps you earn more and stress less.