You don't need another coach.
You need a thinking partner
embedded in your business.
The Fractional CEO Advisory is private, dedicated, CEO-level support for women leading established service-based businesses who are ready to stop making high-stakes decisions alone.
If you own a local
business,
marketing agency,
bookkeeper,
landscapers,
pet businesses,
fitness studios,
cleaning services and other home related services,
event planners,
senior care in-home services,
graphic designers,
realtors,
insurance agents,
financial planners,
bakeries,
and more…
business,
marketing agency,
bookkeeper,
landscapers,
pet businesses,
fitness studios,
cleaning services and other home related services,
event planners,
senior care in-home services,
graphic designers,
realtors,
insurance agents,
financial planners,
bakeries,
and more…
business,
business
Your Business Life Is About To Change
(for good)
If you own a
business,
marketing agency,
bookkeeper,
landscapers,
pet businesses,
fitness studios,
cleaning services and other home related services,
event planners,
senior care in-home services,
graphic designers,
realtors,
insurance agents,
financial planners,
bakeries,
and more…
business,
marketing agency,
bookkeeper,
landscapers,
pet businesses,
fitness studios,
cleaning services and other home related services,
event planners,
senior care in-home services,
graphic designers,
realtors,
insurance agents,
financial planners,
bakeries,
and more…
business,
business
Your Business Life Is
About To Change
(for good)
You've built something real.
But at this level, isolation is expensive
You're not early-stage. You're not figuring out if the business works. You know it works and that's exactly why the decisions in front of you carry so much weight.
Hiring the wrong person ripples through cash flow and culture. A pricing shift affects positioning, demand, and profit. Saying yes to the wrong opportunity costs months. And most of the time, you're making these calls alone, in your head, at 11 pm, without anyone who truly understands the level you're operating at.
You're not looking for a program. You're not looking for a framework. You're looking for someone who knows your business the way you do, who can think with you, challenge you, and help you move forward with clarity and confidence.
That's what The Fractional CEO Advisory is built for.
This is the right room if …
Clients who see the best results with me are typically…
You lead an established, service-based business and you're the primary decision-maker.
You have a team, contractors, or collaborators whose livelihoods depend on the calls you make.
The decisions on your desk right now involve hiring, pricing, capacity, positioning, or profitability or more.
You've outgrown peer advice and need someone with real operational experience in your corner.
You want growth that's profitable and sustainable, not just busier.
You value private, focused attention over a group setting.
You're ready to lead your business like a CEO and you want someone thinking alongside you as you do.
This is not for business owners in early startup mode or those still figuring out their core offer. The Fractional CEO Advisory is for founders who have proven their concept and are navigating the more complex, higher-stakes decisions that come next. If you're earlier in your journey, the Earn More Stress Less course or the Focused Growth Collective may be a better fit.
What it looks like when you're not deciding alone anymore.
before a hire
You understand exactly what that salary requires in revenue, what it relieves operationally, and whether the timing actually makes sense for where the business is right now.
before a price increase
You see how the shift lands across profit, demand, and client perception so you can make the move with confidence instead of anxiety and delay.
before saying yes
You examine what that opportunity actually costs, in capacity, focus, and team bandwidth, before it's already in motion.
before pushing for more revenue
You understand whether the business is actually ready to grow or whether more revenue will just create more pressure without improving profit.
Over time, the reactive, second-guessing mode of leadership
gives way to something steadier.
You make decisions with more clarity. You lead with more confidence.
And the weight of running the business stops sitting entirely on your shoulders because you're not carrying it alone.
AND PERHAPS MOST IMPORTANTLY:
THE BUSINESS YOU'RE BUILDING CONTINUES TO SUPPORT YOUR LIFE - NOT CONSUME IT.
Working with Jennifer has transformed my business!
Jennifer has helped us implement many processes, work flows, focus items that have not only helped us be more profitable, but most importantly be able to help more clients!
Jackie, coder accounting inc
a proven framework
applied to your business, in real-time.
Every advisory session is grounded in the same decision-making framework Jen has developed and refined across 25 years of building, scaling, and selling her own businesses and applied across hundreds of client engagements since.
It's not a curriculum.
It's not a checklist you work through once and set aside.
It's a lens for examining the decisions in front of you across the interconnected areas that quietly determine whether your growth becomes stable and sustainable, or chaotic and costly.
A hire affects cash flow, culture, and capacity simultaneously.
A pricing shift touches profit, positioning, and client retention at the same time.
The framework
creates a way of seeing those connections clearly, so decisions are made with the full picture in view, not just the part that's most visible in the moment.
what's included
The
Fractional
CEO
Advisory
onboarding foundation
1:1 CEO Onboarding Call
A deep-dive strategic conversation so Jen understands your business, your goals, and the decisions currently on your desk before your first working session.
Business Financial Health Audit
A high-level review of your financial structure so every conversation is grounded in real numbers, key metrics, not assumptions.
Personalized Focused Growth Snapshot
A clear picture of where your business is strong, where decisions will matter most, and where focused attention will create the greatest impact.
CliftonStrengths Assessment + Expert Debrief
Insight into how you naturally lead and decide so growth strategies align with how you actually work. Includes a 1:1 debrief with Strengths Expert Deb Stanley.
monthly advisory
2 Private Strategic Sessions with Jen Each Month
Dedicated, focused time on your business, your decisions, your numbers, your next moves. No group, no shared agenda. All eyes on you.
Daily Access via Voxer
Real-time thinking partnership between sessions. When a decision can't wait, Jen is there, so you're never left sitting with something important alone.
Ongoing Financial Health Reviews
Regular check-ins on your numbers so decisions are always informed by what's actually happening in the business, not gut feeling alone.
Personalized Profit + Growth Roadmap
Built around your business specifically, updated as you grow, shift, and hit new decisions.
Meet Santa
My experience with Jennifer has truly been worth my time and investment. Her patience and experience with small businesses exceeded my expectations. When I doubted myself, she encouraged me and helped me plant the seeds to grow my business. I now have a better understanding of how to reach my ideal clients without stressing out, and where I should focus my energy to grow with intention.
~ United Freedom Painting
Meet Leslie
Jen's ability to cut through the clutter and zoom in on the work you need to do to grow your business is amazing. She helped me get clear on where I need to be spending my time to grow my business.
~ Business Speaking Solutions
Meet Brittani
After working with Jen for a year, I am glad to say that having a business coach has made all the difference for my business. During our time together she always offered me quick feedback and communication. I made a profit for the first time in my business, hired and retained the team I needed, and re-framed my branding in a way that truly connected with my customers.
~ Fashion Pact
Meet Katie
My time spent with Jennifer was extremely valuable and worth the investment. She took the time to dig into my business deeper than any other consultant before her. She asked the hard questions to really understand our success and struggles. I appreciated her extremely applicable best practices and action items. Jennifer's precise timing, planned next steps and follow-up proved to be effective in overcoming these hurdles.
~ Masterfully Managed
A note from Jen
I know what it feels like to carry the weight of a business alone. To lie awake running through a decision you're not sure about. To wish there was someone in your corner who actually understood the level of what you're navigating.
That's why I keep The Fractional CEO Advisory to three clients at a time. I'm not interested in volume, I'm interested in being genuinely useful to the women I work with. That means knowing your business, knowing your numbers, and being available when the decisions are real and the stakes are high.
My success comes from building your success.
If you've read this far, you probably already know whether this is what you've been looking for. The next step is simple, let's have a conversation and find out if it's the right fit.
Jen
Common Questions
How is this different from the Focused Growth Collective?
The Collective is a group advisory, you benefit from peer perspective and shared decision-making alongside other women at a similar stage. The Fractional CEO Advisory is entirely private. Every session, every conversation, every financial review is focused exclusively on your business. You also get daily Voxer access and two sessions per month instead of one. It's a deeper, faster, more embedded relationship.
What does the time commitment look like?
Two private sessions per month plus ongoing Voxer access. Sessions are focused and efficient you'll leave each one knowing exactly what to do next. The goal is always to save you time and mental energy, not add to your load.
Why a 6-month minimum?
Real change in a business takes time. The onboarding phase alone creates a foundation that makes every subsequent conversation sharper and more useful. Six months gives us enough runway to move through meaningful decisions, see results, and build the kind of advisory relationship that actually shifts how you lead. Most clients continue well beyond that.
How do I know if I'm at the right stage?
If you're leading an established service-based business, you have at least one person whose livelihood depends on your decisions, and you're navigating real questions around growth, profitability, or capacity, you're likely in the right place. The discovery call is the best way to find out for certain.
What does the discovery call involve?
It's a 30-minute conversation - not a sales pitch. Jen will ask about your business, where you are right now, and what you're working toward. You'll both get a clear sense of whether this is the right fit and the right timing. No pressure, no obligation.
Ready to stop deciding alone?
Three spots. Private access. CEO-level thinking partnership.
Let's find out if it's the right fit.
Only 3 clients at a time.
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