Strategic Business Planning for Growth During August
For many of us, summer in business is a season to slow down.
The kids are home from school.
Vacations pop up.
The lake is calling.
The golf course feels like the best kind of office.
And let’s be honest — we became entrepreneurs for this very reason: freedom, flexibility, and the chance to design a business that fits around our life.
But when August hits?
Something shifts.
Suddenly, we’re feeling that familiar tug-of-war:
The guilt of stepping back collides with the pressure to perform.
The to-do list didn’t disappear, but the momentum might have.
And now we’re staring down the final four months of the year, and asking ourselves
"Is it too late to turn things around this year?"
Let me assure you — it’s not too late.
How Do I Finish the Year Strong as a Small Business Owner?
It was mid-August, and I was standing in the kitchen surrounded by backpacks, lunchboxes, and half-finished to-do lists.
One kid needed new cleats.
Another couldn’t find her class schedule.
The youngest just wanted a ride to a friend’s house.
And me? I was staring at my laptop, trying to switch from “summer mom” to “CEO” mode — and feeling stuck somewhere in the middle.
If you’re in that same place right now — straddling two worlds — I see you.
August hits differently for women who are both running businesses and raising families.
What Smart Women Know About September
Here’s what I’ve learned after decades of doing this:
September is the real New Year.
It’s the perfect time to recalibrate, reset your focus, and re-engage with your business — without the burnout.
And the best part?
We still have four full months left in the year.
That’s 120 days to:
Increase your revenue
Create systems that support your sanity
Pay yourself more (without working more hours)
But to do that, you don’t need hustle.
You need clarity.
What Should I Focus On in My Business Right Now?
When you're distracted by summer, routines are off, and your business feels a little dusty — it’s tempting to either panic or procrastinate.
Let’s do neither.
If you are thinking to yourself, “How can I boost my small business revenue before year's end?”. Don’t panic, don’t ignore the family, and spend 100 hours in your business this week.
Instead, start with intentional maintenance.
Just one thing a week to keep your business moving forward.
Try this:
Send one follow-up to a warm lead
Post one piece of content that reminds people you’re still open for business
Review your revenue from July and set a micro-goal for August
Start Small. One Thing a Week.
Think of it like keeping your engine warm, so you’re not trying to cold-start it come September.
You don’t need to relaunch your business in August.
You just need to stay gently connected to it.
You Have Permission to Slow Down — Without Falling Behind
Let’s normalize “just enough” this month. After all, before we know it, it will be cold January and we will kick ourselves for not making time to:
✅ Take your teen to the beach before college starts
✅ Say yes to that midweek round of golf
✅ Choose the one thing that will move your business forward — and let the rest wait
Even powerhouse women like Hannah Neeleman of Ballerina Farm show us that business can thrive in slower seasons — when it’s rooted in purpose, presence, and permission to breathe.
Because success isn’t about sprinting.
It’s about staying aligned.
You’re Not Behind. But You Are at a Crossroads.
There’s a moment—right after Labor Day—when the air shifts.
You realize:
The year isn’t over. Not even close.
But if you’re serious about finishing strong, you need more than ambition.
You need clarity, structure, and support.
So before the noise ramps up again, ask yourself:
What’s actually moving the needle in your business?
What’s draining your energy, no matter how “productive” it looks?
What result would feel amazing to create by year-end?
No pressure. No shame. Just an honest reset.
Because you’re not behind—you’re paying attention.
Let’s Make the Next 4 Months Count
You have a choice:
✨ Keep winging it…
✨ Or start being more intentional, one week at a time.
Either way—you’ve made it this far. That alone deserves a pause and a deep breath.
Ready to Turn “Just Enough” Into More Than Enough?
Join me for a free 30-minute workshop:
“How to Boost Profits in Your Small Business”
➡️ Grab your spot here!
I’ll walk you through 3 small, strategic shifts that can help you earn more and stress less in 2025.
You don’t need to start over.
You just need to start smart.
