speaking to create action
Meet Jennifer Kok, Next Wave Business Coaching
A speaker, trainer, an advocate for small business owners.
Veteran business coach Jennifer Kok started her first business two days before giving birth to her second child, turned it around in the middle of a recession, and then sold the company for a profit after growing it to a national brand. She makes her experience an asset for owners looking for the next wave in their business journey.
She is the founder of Next Wave Business Coaching where she is an advocate for small businesses. She helps small business owners who are in growth mode with strategy, clarity, mindset and habits to build a business that will survive and thrive for years to come. Her 20 years of owning a brick-and-mortar business along with her experience in developing a national brand has positioned her to help other entrepreneurs reach their dreams while owning a business that doesn’t own them.

Presentation Topics
How to attract and retain today’s employees
- Understanding what today’s employees really desire
- How to attract the right employees for your business and how to craft your job posting and messaging that appeals to the best candidates.
It is time for small businesses to make a shift in their hiring process that will not only fill vacancies, improve retention but also allow you to build a business that gives you flexibility and freedom.
Keys to creating boundaries to increase productivity and joy in your business life
Work-life balance is impossible to achieve for small business owners, work is your life, life is your work. We know that 50% of small businesses will fail in the first five years and one reason is due to burnout and quitting.
Instead of chasing the elusive work-life balance, let’s instead learn how to create boundaries that will increase your productivity, joy and help you avoid burnout with these 3 steps to start implementing in your life. Give yourself permission to build the business you want and the freedom and flexibility you desire.
Align your mindset for business success
You can have the best strategies, plans, goals but without a clear mindset and daily habits it will be hard to achieve the success you desire. Let’s dive into the mindset beliefs that hold us back and more importantly how we can start changing the narrative and the way we talk to ourselves. Your clients need you; your family needs you, your business needs you to show up and persevere, don’t let your mindset limit what you can achieve.
Increase revenue by creating a customer experience
A trending topic post-pandemic in regard to Customer Service is how to provide a Customer Experience. Studies are showing us that today’s consumers demand more of us and that they want to be seen, heard, valued, and understood. Customer Experience is the emotional side of the customer journey, whereas Customer Service is the tactical side. While both are important, making some shifts to provide a Customer Experience will help your organization increase customer satisfaction, retention, and referrals. Therefore, grow your business. Join Jennifer in this interactive training where she will take you through how to incorporate a customer experience during all four areas of the buying cycle.
Virtual Webinars via Zoom, Training Classes, In-Person Speaking Events, and Podcast Guest
Perfect for a group of entrepreneurs, small business owners, chamber of commerce events, business associations, industry groups, women groups, networking groups, business schools, any place that a group of small business owners gather is my perfect audience
I love a good motivational speech, but I also know that in about 48 hours I am going to go back to my old ways and lose the enthusiasm. Small business owners need solutions; they don’t have time to search them out for themselves. I believe in not only motivating, but engaging the audience to visualize the outcome. I give them real world action steps that they can take back and be excited to implement is the key to a successful presentation for busy entrepreneurs.
* presentations may also include downloadable free cheat sheets.
As Seen On

Creative solutions for attracting great employees
Guest Column, July 2021

Grandville cupcake business to go national
Feature Segment, August 2014

Cookies by Design make a great gift for the holidays!
Featured Segment, Dec 2016

Rockford Chamber of Commerce
Guest Speaker, Business Builder’s Breakfast
April 2022

West Michigan Women's Council of Realtors
Safety, Burnout & Setting Boundaries
Guest Speaker
April 2022
As Heard On

The "Selling Made Easy" Podcast
Featured Guest, July 2021

The "Women Thriving in Business" Podcast
Building A Better Business
Featured Guest, April 2022

The "Secrets of Designing Tomorrow" Podcast
Attracting and Retaining Employees in Today’s World
Featured Guest, May 2022

GEMS with Genesis Amaris Kemp
What do today’s employees really want?
Featured Guest, May 2022