speaking to create action
I am part of a monthly book club, a group of women that meet on the last Thursday of the month, we eat, drink wine, and yes much to our husband’s disbelief we talk about the book. Our book club format is we take turns hosting at our home and if you host you choose the book.
The pressure to choose…
No one wants to choose a book that is a dud, or a book where the questions attract only crickets, a book where we are falling asleep in the middle, or worse yet, one where you skim the pages and hope this book will soon end.
Instead, we want a book that is a page turner, where we can’t wait to read more, promotes a lively Q & A discussion, and leaves us talking about the book to any and everyone we know.
It’s much like choosing a speaker for your event. The pressure is real to deliver.
Meet Jennifer Kok, Next Wave Business Coaching
A speaker, trainer, an advocate for small business owners.
Veteran business coach Jennifer Kok started her first business two days before giving birth to her second child, turned it around in the middle of a recession, and then sold the company for a profit after growing it to a national brand. She makes her experience an asset for owners looking for the next wave in their business journey.
She is the founder of Next Wave Business Coaching where she is an advocate for small businesses. She helps small business owners who are in growth mode with strategy, clarity, mindset and habits to build a business that will survive and thrive for years to come. Her 20 years of owning a brick-and-mortar business along with her experience in developing a national brand has positioned her to help other entrepreneurs reach their dreams while owning a business that doesn’t own them.
How to attract and retain today’s employees
- Understanding what today’s employees really desire
- How to attract the right employees for your business and how to craft your job posting and messaging that appeals to the best candidates.
It is time for small businesses to make a shift in their hiring process that will not only fill vacancies, improve retention but also allow you to build a business that gives you flexibility and freedom.
Keys to creating boundaries to increase productivity and joy in your business life
Work-life balance is impossible to achieve for small business owners, work is your life, life is your work. We know that 50% of small businesses will fail in the first five years and one reason is due to burnout and quitting.
Instead of chasing the elusive work-life balance, let’s instead learn how to create boundaries that will increase your productivity, joy and help you avoid burnout with these 3 steps to start implementing in your life. Give yourself permission to build the business you want and the freedom and flexibility you desire.
Align your mindset for business success
You can have the best strategies, plans, goals but without a clear mindset and daily habits it will be hard to achieve the success you desire. Let’s dive into the mindset beliefs that hold us back and more importantly how we can start changing the narrative and the way we talk to ourselves. Your clients need you; your family needs you, your business needs you to show up and persevere, don’t let your mindset limit what you can achieve.
Improve customer retention by creating an experience
“The customer is always right” was the mantra for years that drove customer service best practices and trainings. In today’s business, customer service is being changed to creating a customer experience.
What does it really mean to create a customer experience?
Why is this so important to grow your business?
Why are today’s consumers demanding this?
Whether you service consumers or businesses, creating an experience should be the new metric you use to analyze your business.
The confidence I had in myself after mapping out how to move forward with my business ideas in just one session was career-changing for me. I can’t wait to work with her more in the future.
Fresh Start Studios
She helped provide useful information that the attendees could start implementing into their lives right away. Jennifer kept the audience engaged and encouraged group discussions. Thank you for coming in and speaking to our organization!
Women’s Realtor Council
Jennifer is personable, professional and selfishly....a GAME changer when it comes to elevating our business.
She has brought us a wealth of advice and council. She is exceptional at offering different perspectives that we may not have thought about, while keeping the client the CENTER of what we do! I cannot shout out enough words to encourage you to invest in yourself, treat yourself to Jennifer Kok!
Jessica & Monica
Delight in Designs
Jennifer was a wonderful presenter!
Our Chamber members found the information to be very thought provoking and valuable. She has great energy that kept our attendees engaged and was very personable. Jennifer was great to work with and we would absolutely have her back to present again!
Rockford Chamber of Commerce
Virtual Webinars via Zoom, Training Classes, In-Person Speaking Events, and Podcast Guest
Perfect for a group of entrepreneurs, small business owners, chamber of commerce events, business associations, industry groups, women groups, networking groups, business schools, any place that a group of small business owners gather is my perfect audience
I love a good motivational speech, but I also know that in about 48 hours I am going to go back to my old ways and lose the enthusiasm. Small business owners need solutions; they don’t have time to search them out for themselves. I believe in not only motivating, but engaging the audience to visualize the outcome. I give them real world action steps that they can take back and be excited to implement is the key to a successful presentation for busy entrepreneurs.
* presentations may also include downloadable free cheat sheets.
As Seen On
Creative solutions for attracting great employees
Guest Column, July 2021
Grandville cupcake business to go national
Feature Segment, August 2014
Cookies by Design make a great gift for the holidays!
Featured Segment, Dec 2016
Rockford Chamber of Commerce
Guest Speaker, Business Builder’s Breakfast
West Michigan Women's Council of Realtors
Safety, Burnout & Setting Boundaries
As Heard On
The "Selling Made Easy" Podcast
Featured Guest, July 2021
The "Women Thriving in Business" Podcast
Building A Better Business
Featured Guest, April 2022
The "Secrets of Designing Tomorrow" Podcast
Attracting and Retaining Employees in Today’s World
Featured Guest, May 2022
GEMS with Genesis Amaris Kemp
What do today’s employees really want?
Featured Guest, May 2022